SKILLS

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WORK EXPERIENCE

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University of Kentucky, Lexington, KY – Marketing & Communications Specialist

NOVEMBER 2021 – PRESENT

Beginning in November 2021, I assumed the role of marketing specialist for UK Campus Housing and Auxiliary Services. I work in close collaboration with UK Campus Housing and UK Public Relations and Marketing to develop messaging strategy, create multi-channel communications, and design marketing collateral. 

• Planned and executed Big Blue Move-In 2022 as part of a team, welcoming over 7,000 new and returning residents to their homes on University of Kentucky’s campus over the course of a three day event.
• Developed customer journeys and content strategy for the successful student-focused redesign of the UK Campus Housing website.
• Designed and implemented internal workflows for recruitment events using our enterprise content management system.
• Improved communication with a key audience by establishing a parent-facing microsite for UK Campus Housing.
• Created email communications targeted toward key audiences, including students and parents.
• Contributed to the messaging strategy and design of marketing collateral, including student guides, promotional materials, and direct email marketing. 
• Represented UK Campus Housing, Dining and Living and Learning Programs at student recruitment events throughout the Southeast.

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Bluegrass Runners, Lexington, KY – Lead Race Director

JANUARY 2021 – PRESENT

For nearly 40 years, Bluegrass Runners has produced the annual Thoroughbred Classic 5K race, which is Lexington, KY’s largest and most historic 5K road race. I was elected to the role of Lead Race Director in 2021. 

• Generated an event profit of $36,000 for the support of local charitable organizations.
• Led committee for event planning, including venue coordination, vendor management, volunteer recruitment, fundraising strategies, event production and promotion. 
• Developed and executed high-conversion email campaigns. 
• Created artwork for 2021 runner premiums and merchandise.
• Updated and maintained race website and registration system. 
• Assisted in the planning and production of race communications, including social media, newsletters and press releases.

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University of Kentucky, Lexington, KY – Technical Administrator I

DECEMBER 2010 – PRESENT

As technical administrator, I managed all aspects of the Kronos Workforce Central workforce management system. 

• Successfully implemented the workforce management solution across seven University departments.
• Provided actionable information to enable sound data-driven business decision-making in the areas of labor and employee leave.
• Enabled regulatory compliance for sponsored research projects with multi-million dollar annual budgets. 
• Positioned the University of Kentucky as a business leader by presenting at regional and national industry conferences.
• Streamlined business processes through data system integration and automation.
• Created technical documentation and employee training materials.
• Planned and executed complex projects, including technical upgrades and client on-boarding.

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American Outlaws Chapter #86, Lexington, KY – Secretary

NOVEMBER 2019 – PRESENT

The American Outlaws is dedicated to organizing passionate and enthusiastic support for USA men’s, women’s and youth national soccer teams wherever and whenever they take the field. 

• Strategic planning for the organization.
• Managing board meetings, including agendas and minutes.
• Planning and creating social media content.
• Design of club promotional materials as part of a small team. Creative executions include printed materials, apparel and promotional giveaways.

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Lipstick Latitude, Lexington, KY – Editor & Author

JULY 2013 – DECEMBER 2019

Lipstick Latitude is a travel, beauty and lifestyle blog for women who unapologetically prioritize self-care and embrace the journey of personal growth.

• Developed and executed blog and social media content directed toward women in the age range of 25-45.
• Managed affiliate partnerships and digital advertising placements.
• Partnered with several prominent clients, including L’Oreal, Visit Bloomington, Jo Malone, Erin Condren and Sephora, to create content.
• Content topics include physical and mental wellness, domestic and international travel, beauty and technology.

EDUCATION

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Bachelor of Arts, Integrated Strategic Communications

December 2022
Minor in Modern & Classical Languages – Italian
University of Kentucky, Lexington, KY

Bachelor of Arts, Art Studio: Photography

December 2011
Minor in Computer Science
University of Kentucky, Lexington, KY